As part of an ongoing marketing campaign, Nationwide commissioned a series of surveys to find out more about the people of Great Britain. Each survey took a specific age group and identified the average characteristics of that demographic.
As official research partner for Planet Retail, we were commissioned to conduct B2B research for a project in partnership with technology retailer, Digimarc. The research looks at how the retail environment is transforming as a result of the expanding purchase options online and the impact of these changes on consumer behaviour and retail spending strategies.
Our survey for PaymentSense has revealed the nation’s favourite takeaway and it isn’t fish and chips! Nope! Great Britain’s favourite takeaway is Chinese taking 35% of the vote. Indian took second place with 24% and pizza in third with 13%.
How much money would you need to save for you to feel financially secure? Our survey for Nationwide Savings revealed that for most people it’s a hefty £21,000. However, the survey of 2,000 UK adults found that, in reality, most people fall short of this by approximately five grand, with most only having saved £16,460.
Money is Britain’s biggest concern according to our latest survey for ITV. 80% of UK adults are worried about their money in the current financial climate
Are you a Katy Perry fan? Better start saving; the average KP fan spends £1,627 a year according to our survey for Barclaycard. In fact, the ‘KatyCats’ spend more than any other fan when it comes to merchandise, music and attending her shows.
Good news for farmers! Public support for British farming has increased for the 5th year in a row. Our survey for the NFU found that two-thirds of the respondents say they actively support farming.
A new survey for TSB has found that 9 out of 10 couples are pooling their money in a joint current account. Younger generations, however, are taking longer to do so than their predecessors.
74% of Brits think a post office is the most desirable facility in a town, closely followed by a bank. That’s according to our poll of 4,000 British people for TSB. The survey looked at community and in particular, what people want from and in their community.
Coventry has been named pet capital of the UK. Our survey of 1,000 cat and dog owners for Animal Friend Pet Insurance revealed that the good people of Coventry spend a whopping £52.77 on their pets each month.
10% of married women don’t trust their partners. That’s the findings of our survey for solicitors, Cassell and Moore. The survey of 1,000 married people aged 18-65 found that around 10% of women admit to spying on their husband’s emails and texts messages.
65% of consumers believe it is their responsibility to determine whether financial advice may be helpful, according to our survey for Aegon.