For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.
Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.
You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting…right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.
So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.
American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.
2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects – from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites…
Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.
Good news! (Yes that’s right, some good news!). The UK is a nation of givers. Our survey of 2,000 UK Adults found that almost half of people on our small island donate to charity on a regular basis, paying out an average of £8.10 a month. It’s not just giving out money. Oh no! 11% regularly volunteer and 9% regularly fundraise.
Today (29th February) is Rare Diseases Day, which aims to raise awareness of rare diseases to help grow funding and support for sufferers. Having personally lost a close family member who suffered from a rare disease, this topic is close to my heart.
OnePoll has been conducting international research for almost ten years. Our researchers share some advice and tips to consider when planning and commissioning an international research project.
Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.
Anna is happily married to Adam, with whom she has two children that attend the local primary school. Each summer, the whole family flies abroad for an all-inclusive holiday. Anna saves up to buy Christmas gifts for her family every year, works 9-5 in an office, and eats eggs for breakfast. Anna is a stereotype, wrapped in a cliché, and she’s a PR survey writer’s dream.