2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects – from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites…
Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.
Good news! (Yes that’s right, some good news!). The UK is a nation of givers. Our survey of 2,000 UK Adults found that almost half of people on our small island donate to charity on a regular basis, paying out an average of £8.10 a month. It’s not just giving out money. Oh no! 11% regularly volunteer and 9% regularly fundraise.
Today (29th February) is Rare Diseases Day, which aims to raise awareness of rare diseases to help grow funding and support for sufferers. Having personally lost a close family member who suffered from a rare disease, this topic is close to my heart.
OnePoll has been conducting international research for almost ten years. Our researchers share some advice and tips to consider when planning and commissioning an international research project.
Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.
Anna is happily married to Adam, with whom she has two children that attend the local primary school. Each summer, the whole family flies abroad for an all-inclusive holiday. Anna saves up to buy Christmas gifts for her family every year, works 9-5 in an office, and eats eggs for breakfast. Anna is a stereotype, wrapped in a cliché, and she’s a PR survey writer’s dream.
A OnePoll study of 1,000 British adults takes a look at the public’s attitudes to criminal punishment, rehabilitation and penal reform. While we’re usually more interested in punishing criminals than rehabilitating them, are we really as punitive as our initial reactions often imply?
The research landscape for PR and media is changing, and I for one am thrilled that data is becoming something we embrace and incorporate at every stage of a project. I have always been fascinated by data, insight and measurements.
We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.