We were commissioned by Grazia to explore young women’s views on gender and sexuality. The research follows a rise in celebrities challenging gender norms and advocating gender fluidity.
The survey of 2,000 women aged 18+ found that a quarter of the respondents, despite describing themselves as ‘straight’, admitted to having had a same-sex fling. A third also admit to having been attracted to other women.
The respondents were split into 3 categories based on age:
- The Pioneers: ages 18 – 24
- The Teachers: ages 25 – 34
- The Explorers: ages 35 – 44
1/3 of the Pioneers thought that marriage was irrelevant and 45% claimed that they would consider having a baby without a partner.
Whereas the majority of the Teachers were married or living with a partner. They were, however, determined that their children will be raised in a different world with aspects of gender neutrality. In fact, more than 1 in 10 of this age group would avoid choosing pink for their daughters. The mum’s of that age group also stated that they would give their child both ‘male’ and ‘female’ toys and read them non-stereotypical stories.
The explorers, meanwhile, felt that attitudes had changed towards gender in the past decade with society becoming more accepting. Two-thirds believe they are more open minded on gender issues than their parents with more. For example 1 in 5 admit to being sexuality experimental with a quarter claiming they’d like to be more so. A quarter of the elder age group also admits to buying an item of menswear for themselves.