PRESS RELEASE: Glaxomy
Written: Thursday 4th February, 2010
SNAKE SKIN
A 'Botox in a bottle' product which freezes muscles by mimicking the effect of a viper's venom is set to hit top stores next week.
Rodial's Glamoxy Snake Serum contains Syn-Ake, a neuropeptide that copies the effect the southeast Asian Temple Viper's venom has on its victims.
Trials showed that after just 90 seconds wrinkles are less noticeable - with a 52 per cent reduction within 28 days.
It's makers claim Glamoxy Snake Serum can be applied twice-a-day, is 100 per cent safe and is regularly used by stars such as Cheryl Cole, Kate Moss and Victoria Beckham.
Katie Holmes, Yasmin le Bon, Bella Freud and Naomi CampBell are also said to be big fans.
UK advance orders already top 100,000 and demand is set to be incredibly high when it hits stores SpaceNK, Harrods, Harvey Nichols and Selfridges.
Yesterday Rodial's president Maria Hatzistefanis said: ''After two years of research and development to find the ultimate muscle freezer, I am very excited to be launching the Glamoxy Snake Serum.
''There is no other product in the market right now with such amazing and instant results, it's simply the best.
''Glamoxy is far safer then botox because Syn-ake is a small neuropeptide that mimics the effect of a temple viper snake, and it is not invasive like a botox injection.
''One to two pumps a day will last on the skin for eight hours if applied twice a day, morning and evening under your moisturiser.''
Rodial Glamoxy Snake Serum promises instantly visible results thanks to Syn-ake, an advanced neuropeptide.
Syn-ake provides a mild freeze-like effect which reduces visible facial contractions.
At the same time tiny bubbles work to fill lines instantly while a ground-breaking oxygen carrier called Fiflow BTX boosts glow and radiance with a 3D plumping effect.
By carrying oxygen into the skin Fiflow BTX encourages cell respiration, increases epidermal volume to provide instant plumping and revitalises the skin.
It also works in synergy with a molecule named Dipeptide to reduce contraction of nerves within muscle cells.
At the same time a substance called Proturon helps moisturise and rehydrate the skin.
Real snake venom works by stunning and paralysing the prey.
Rodial claim Snake Serum only needs one or two pumps a day, preferably in the morning and evening under moisturiser, with each lasting eight hours.
It comes in a 25ml bottle, will cost #125 and is also available at www.Rodial.co.uk.
The product took ten months to make including sourcing ingredients, developing the formula and putting together packaging.
* Temple vipers - latin name Tropidolaemus wagleri - is a venomous pit viper species native to southeast Asia.
They are called temple vipers because of their abundance around the Temple of the Azure Cloud in Malaysia.
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