Campaign: Forgetful brits
Survey sample: 2000 UK adults
Visual assets: Infographic
We asked 2000 of our UK panelists to tell us about their own forgetfulness: Did they often lose items because they forgot where they put them? Or have they ever forgotten an important date, like a birthday or anniversary?
The survey found that passwords (52%), keys (47%), and a relative’s birthday (40%) were the three most commonly forgotten things. Men were perceived to be the most forgetful gender, although women were more likely to forget their keys or a relative’s birthday. This infographic accompanied a news story, written and distributed by our partners 72Point.