Client: Exodus Travels
Campaign: Second Wind
Survey sample: 2,000 US Adults
Visual assets: Infographic
Good news, Americans get their ‘second wind’ at the age of 56. 7 in 10 over 50’s gained a new zest for life after turning 50. A third gained this new zest for life after an inspiring travel experience and 1 in 6 gained it following a bereavement, which helped them put things into perspective.
But if your mum and dad are feeling rejuvenated it might not be such good news for you. A third have admitted to using their children’s inheritance or their own savings to embrace life and pursue new adventures.