Campaign: Average 50-Something
Survey sample: 2,000 50-59-year-olds
Visual assets: Infographic
We surveyed 2,000 50-59-year-olds to build up a profile of the average 50-something. According to our survey, the average 50-something listens to Queen, watches Grease and Only Fools and Horses and is most likely to own a Ford Fiesta.
It was also revealed that on average 50-somethings earns £19,165 and whilst they have £4,511 in savings on average, a startling 1 in 5 do not have a penny in savings. Saving money was named as the age groups second biggest worry, behind health and ahead of financial security.