Client: Pure Romance
Campaign: 7 Year Itch
Survey sample: 1,000 Married US Adults
Visual assets: Infographic
Bad news! It looks like the seven-year itch might be real. Yep, this is when American couples think their marriage become hard. Well we can’t live in the honeymoon period forever. In fact the average honeymoon stage only lasts 8 months and 26 days.
Married couples, it was revealed, have 4 squabbles a month. That’s 48 per year. So what’s the problem? Money was found to be the biggest relationship issue, followed by chores, sex life and….the in-laws!