Client: US Highbush Blueberry Council
Campaign: Winter Blues
Survey sample: 2,000 US Adults
Visual assets: Infographic
1 in 3 parents are counting down the days until summer. 73% of parents say they tend to hibernate during winter dreaming of beaches, blueberries and warm breezes. 51% report a decline in the mood during the winter and 37% say they’re usually low on energy around this time of year.
The average person is most likely to a need a winter pick me up once every few days. But whilst comfort food makes you feel better, 6 in 10 parents feel their family eats too much junk or comfort food in the winter months.