Client: You Need a Budget
Campaign: The American Dream
Survey sample: 2,000 US Adults
Visual assets: Infographic
We’ve all heard of the ‘American Dream’ but what does it mean to most people? Our survey for You Need a Budget has found that the American Dream equates to a household income of $185K, a car worth $38K and $7000+ in your checking account.
The survey also found that you were consider to have made it if you were paying your own Netflix subscription, shop at Whole Foods and own a TV larger than 50 inches. Other signs included having enough time to take long walks in the park and owning the latest gadget.