Specialist panels
We have created a unique series of specialist panels to enable clients to target specific markets.
They are based on one of three variables: demographic group (MumPoll, YoungPoll), behaviour (PetrolPoll, PopcornPoll) and attitude (Advance Poll).
Panellists are initially recruited from our central panel, then panels are grown via below the line marketing and Word of Mouth. Each specialist group is extensively profiled to enable hyper-detailed market insights.
To learn more about our panels, contact us on 020 7138 3053
- 10,000 Over 50s

- 20,000 mothers

- 10,000 children aged 6-15

- 12,000 singles

- 4,000 students

- 3,000 gay people

- 1,500 British Asians

- 30,000 car owners

- 20,000 computer game players

- 20,000 active music fans

- 10,000 active film goers

- 17,000 active fashion followers

- 7,000 Scottish consumers



