Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.


The reality TV habit

In light of the current explosive series of Celebrity Big Brother, which has had millions of viewers tuning in to the daily drama, OnePoll polled 2000 UK adults to discover what makes us so engrossed in reality TV. Nearly 4 in 10 of us watch some form of reality TV... we wanted to understand what draws us to reality tv shows.


Bigorexia: the untold effects

In recent years, the increase in eating disorders and body dysmorphia has been hard to ignore. Body Dysmorphic Disorder is reported to effect around 1 in 100 people in the UK and is often attributed to our appearance and ‘selfie’ obsessed society.


Mental health misconceptions

Over the past few years we have seen increasing coverage of mental illness in the news. OnePoll surveyed 1000 UK adults to explore public perceptions of mental illness, and the stigmatisation & portrayal of people with mental health problems, within the media.