62% of adults believe education is just about memorising a textbook. How can teaching be improved?

A huge 65% of adults believe that education could be improved by providing financial studies to children and 64% think schooling should spend more time teaching about job prospects.


Beyond Generation Y: An introduction to Generation Z

Generation Y have come of age - even the youngest are in higher education or have jobs. It’s more important than ever to map their behaviour and interests as their spending power increases, their careers develop and they begin to start families.


57% of Brits still don’t know what ALS stands for. Here’s what we really know about the ice bucket challenge.

The ice bucket challenge is the new big thing to take over most of our social media feeds, and, as the name slightly gives away, it involves chucking an ice cold bucket of water over yourself, filming it, and sticking it on social media. This is all done with the aim of raising awareness and donations for ALS/MND.


10 Things You Need to Know About Generation Y

Generation Y have been around for a while now - and we know them pretty well. Also referred to as Millennials, the Echo Boomers, New Boomers, Net Generation or Generation Facebook – the exact definition of Generation Y differs, but it can generally be understood to include those born between the early 80s and the late 90s.


What is it like to live in London?

For a lot of people, London is the ultimate goal. Those following their dreams will often end up in London. OnePoll surveyed 1000 people living in London about the excitement, fun and downsides to living in the Capital.


Five ways we’ve been doing youth research wrong our whole lives (and what we should actually be doing)

Young generations are radically different to the ones that came before them. They are reshaping the world of research, and any brand or organisation that involves them in their strategy is going to be future-proof.