Campaign: Bad Luck Holiday
Survey sample: 2,000 UK adults
Visual assets: Infographic
Researchers found around one in five of the population dread the arrival of what is traditionally known as the scariest date on the calendar.
According to the poll one in six adults believe Friday the 13th poses the greatest risk of bad luck striking and consider it unluckier than black cats, broken mirrors and spilled salt.
The study also found around half of Brits are ‘superstitious’ and a similar number believe luck – both good and bad – has an impact on their lives.
It also emerged seven in ten wouldn’t risk walking under a ladder for fear of bringing bad luck and two thirds have even ‘touched wood’ to ward off any future mishaps.