Campaign: Personal Spring Clean
Survey sample: 2,000 US Adults
Visual assets: Infographic
6 in 10 Americans are adamant that they are going to ‘spring clean’ their body. The top 5 ways to do this are buy new clothes, get a new haircut, improve their diet, go to the gym and a get a pedicure. But this proactive goal comes at a cost.
Time for one. 20 minutes extra every day is spent on beauty routines in the spring compared to winter. Cost is another. The average woman will spend $146 on their spring clean and men will spend even more, spending a staggering $198 sprucing themselves up.