Opinion Pollsters
We are public opinion pollsters for news, media and PR
As expert opinion pollsters, our opinion research has delivered the authentic voice of the public to news, media and PR professionals for 20 years. Through our nationwide panel community, we are able to quickly access the nations opinions on the biggest topics and trends to provide the insights that drive national conversations.
OnePoll’s heritage has news and journalism deeply rooted in it’s DNA and our experts know exactly how to measure the views of representative samples of the public.
Our history as opinion pollsters covers both people and politics and our political & social research has garnered robust and reliable results across a wide variety of topics. Our representative sample research has covered royal research, national strike action, government budgets, new legislation, government organisations and much more.
Our British Polling Council membership is key to our work in the public opinion polling arena, ensuring our research can be openly viewed by anyone consuming survey results in the public domain.
We are proud members of the British Polling Council
The British Polling Council (BPC) is committed to promoting transparency in polling. The association is compiled of opinion polling organisations that publish polls in the public domain to the highest professional standards.
The BPC’s principle objective is to set standards of disclosure for opinion pollsters which ensure that the results of surveys can be accessed by consumers, in a format that allows for all published research results to be judged for validity and reliability.
They also promote the understanding and interpretation of polling results, amongst those most likely to use them for public content. This includes politicians, journalists, the media and the general public.
The British Polling Council is primarily concerned with polls of a political and social nature.
Opinion Research
Interruptions
Client:
Poll published on:
October 9, 2026
Data collection method:
Online survey
Sample and number of respondents:
2,000 UK adults (nationally representative on the basis of age, gender and region)
Survey start date:
September 10, 2026
Survey end date:
September 15, 2026
Was data weighted:
no
Methodology:
This online survey of 2,000 UK adults (nationally representative on the basis of age, gender and region) was commissioned by Samaritans and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 11th and 12th August 2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.
https://www.onepoll.com/wordpress/wp-content/uploads/2026/10/BPC-Results-LB-S-1009-I-Samaritans-Interruptions-Results.xlsx
Andy Burnham Policies
Client:
Poll published on:
October 8, 2026
Data collection method:
Online survey
Sample and number of respondents:
2,024 UK adults (weighted to be nationally representative on the basis of age, gender and region)
Survey start date:
September 30, 2026
Survey end date:
October 5, 2026
Was data weighted:
yes
Methodology:
This online survey of 2,024 UK adults (nationally representative on the basis of age, gender and region) was conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 30th September and 5th October 2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.
https://www.onepoll.com/wordpress/wp-content/uploads/2026/10/HG-OP-3009-AB-OnePoll-Andy-Burnham-Policies-Results-read-only.xlsx
Life Expectancy
Client:
Poll published on:
August 19, 2026
Data collection method:
Online survey
Sample and number of respondents:
2,000 UK adults (nationally representative on the basis of age, gender and region)
Survey start date:
August 11, 2026
Survey end date:
August 12, 2026
Was data weighted:
no
Methodology:
This online survey of 2,000 UK adults (nationally representative on the basis of age, gender and region) was commissioned by 23red on behalf of Health Equals and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 11th and 12th August 2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.
https://www.onepoll.com/wordpress/wp-content/uploads/2026/08/FT-23-1108-LE-23red-Health-Equals-Life-Expectancy-Results-BPC.xlsx
Sense of Community
Client: OnePoll
Poll published on:
July 23, 2026
Data collection method:
Online survey
Sample and number of respondents:
2,000 UK adults (nationally representative on the basis of age, gender and region)
Survey start date:
May 20, 2026
Survey end date:
July 7, 2026
Was data weighted:
no
Methodology:
This online survey of 2,000 UK adults (nationally representative on the basis of age, gender and region) was conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 20th May and 7th July 2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.
https://www.onepoll.com/wordpress/wp-content/uploads/2026/08/GC-OP-2005-SC-Internal-Sense-of-Community-Results-v2.xlsx
Immigration Perceptions
Client: Metro
Poll published on:
May 27, 2026
Data collection method:
Online CAWI survey
Sample and number of respondents:
2,020
Survey start date:
May 22, 2026
Survey end date:
May 26, 2026
Was data weighted:
yes
Methodology:
This online survey of 2,020 UK Adults (weighted to be nationally representative on the basis of age, gender, and region) was commissioned by Metro and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 22/05/2026 and 26/05/2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council
https://www.onepoll.com/wordpress/wp-content/uploads/2026/08/HG-M-2205-I-UK-Immigration-Perceptions-Survey-Results-read-only-1.xlsx
Impact of DEI
Client: OTA Media
Poll published on:
January 21, 2026
Data collection method:
Online CAWI
Sample and number of respondents:
5,010
Survey start date:
November 21, 2025
Survey end date:
December 4, 2025
Was data weighted:
yes
Methodology:
This online survey of 5,010 UK Adults (weighted to be nationally representative on the basis of age, gender, and region) was commissioned by OTA Media and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 21/11/2025 and 04/12/2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council
https://assets-gbr.mkt.dynamics.com/7c8a4954-81ef-ef11-b013-002248c68dae/digitalassets/docs/de86b1f2-9cfa-f011-8407-6045bdd1d60f?ts=639050180530000000
Belief in Britain 2025 Report
Client: The Devil’s Gospel
Poll published on:
January 27, 2025
Data collection method:
Online CAWI
Sample and number of respondents:
10,000
Survey start date:
December 20, 2024
Survey end date:
January 2, 2025
Was data weighted:
no
Methodology:
This online survey of 10,000 UK adults nationally representative on the basis of age, gender, region was commissioned by ‘The Devils Gospel’ and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 20th December 2024 and 2nd January 2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/CB%20D%202012%20DG-%20Devils%20Gospel-%20Results-%20Final.xlsx
Politics In The Media
Client: Newsworks
Poll published on:
October 29, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
October 11, 2024
Survey end date:
October 17, 2024
Was data weighted:
yes
Methodology:
Online survey of 2,020 UK Adults selected using random 1 in n from OnePoll's UK Panel. Data has been weighted to be nationally representative of age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/RB%20N%201206%20J%20-%20Newsworks%20-%20Journalism%20and%20the%20General%20Election%20survey%20-%20Results%20(1).xlsx
Journalism and the General Election
Client: Newsworks
Poll published on:
June 28, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
June 14, 2024
Survey end date:
June 18, 2024
Was data weighted:
yes
Methodology:
Online survey of 2,020 UK Adults selected using random 1 in n from OnePoll's UK Panel. Data has been weighted to be nationally representative of age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/RB%20N%201206%20J%20-%20Newsworks%20-%20Journalism%20and%20the%20General%20Election%20survey%20-%20Results%20(1).xlsx
Home Ownership and UK General Election Voting – Instinctif
Client: Instinctif
Poll published on:
June 29, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2009 UK Adults
Survey start date:
June 24, 2024
Survey end date:
June 27, 2024
Was data weighted:
yes
Methodology:
Online survey of 2009 UK adults weighted to be nationally representative against age, gender and region using ONS population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/ZA%20I%202106%20OV%20-%20Instinctif%20-%20Jackson-Stops%20-%20Ownership%20and%20Voting%20-%20Results%20.xlsx
Online Election Voting – Broadband Genie
Client: Broadband Genie
Poll published on:
June 28, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
June 11, 2024
Survey end date:
June 14, 2024
Was data weighted:
yes
Methodology:
Online research of 2,000 UK adults weighted to be nationally representative using ONS population data. Respondents were chosen from OnePoll's UK panel using a random 1 in n selection.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/JC%20BG%201106%20OV%20-%20Broadband%20Genie%20-%20Online%20Voting%20-%20Results.xlsx
Voting Ease – UK General Election 2024 – RCOT
Client: Royal College of Occupational Therapists
Poll published on:
June 14, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
June 7, 2024
Survey end date:
June 13, 2024
Was data weighted:
yes
Methodology:
Online survey of 2,000 UK adults. Weighted to be nationally representative on the basis of age, gender and region against the latest ONS data. Sample was chosen using a random 1 in n selection from the OnePoll UK panel.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/ZS%20PCT%200706%20V%20-%20Royal%20College%20of%20Occupational%20Therapists%20-%20Voting%20-%20Final%20Results.xlsx
Conscription and Taking up Arms – UK Poll
Client: OnePoll
Poll published on:
January 9, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
April 21, 2023
Survey end date:
April 26, 2023
Was data weighted:
yes
Methodology:
Online survey of 2,000 UK adults, weighted to be nationally representative based on ONS mid-year estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/MW%20NP%202004%20TUA%20-%20Taking%20up%20Arms%20-%20Results%20(read%20only).xlsx
Junior Doctors Strike UK Poll – Good Morning Britain
Client: ITV – Good Morning Britain
Poll published on:
January 9, 2024
Data collection method:
Online CAWI
Sample and number of respondents:
2,000 UK adults
Survey start date:
January 2, 2024
Survey end date:
January 5, 2024
Was data weighted:
yes
Methodology:
Online survey of 2,000 UK adults weighted to be nationally representative, using the ONS Mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/ZA%20I%200201%20JDS%20-%20ITV%20-%20Junior%20Doctor%20Strikes%20-%20Results_BPC.xlsx
Royal Reparations for Historical Involvement in Slavery – UK Poll
Client:
Poll published on:
Data collection method:
Online CAWI
Sample and number of respondents:
2,020 UK Adults
Survey start date:
October 12, 2023
Survey end date:
October 16, 2023
Was data weighted:
yes
Methodology:
Online survey of 2,020 UK Adults selected using random 1 in n from OnePoll's UK Panel. Data has been weighted to be nationally representative of age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/CB%20NP%201210%20RR%20-%20Royal%20Reparations%20-%20Results%20(read%20only).xlsx
Attitudes to Black Friday 2023
Client: OnePoll
Poll published on:
November 23, 2023
Data collection method:
Online CAWI
Sample and number of respondents:
2030 UK Adults
Survey start date:
November 16, 2023
Survey end date:
November 20, 2023
Was data weighted:
yes
Methodology:
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/DC%20OP%201611%20VN%20-%20Black%20Friday%20-%20Results%20(read%20only).xlsx
The Telegraph: Politics & Friendship Poll
Client: The Telegraph
Poll published on:
November 4, 2023
Data collection method:
Online CAWI
Sample and number of respondents:
2,100 UK Adults
Survey start date:
October 26, 2023
Survey end date:
October 27, 2023
Was data weighted:
yes
Methodology:
An online political poll of 2,100 UK Adults using a random 1 in n selection from OnePoll's UK panel and weighted to be nationally representative using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JM%20TT%202610%20UK%20-%20TELEGRAPH%20-%20Politics%20%20friendship%20-%20TABLES.pdf
A third of Brits have increased cleaning activities due to bed bugs
Client: OnePoll
Poll published on:
October 17, 2023
Data collection method:
Online CAWI
Sample and number of respondents:
2,010 UK adults
Survey start date:
October 11, 2023
Survey end date:
October 13, 2023
Was data weighted:
yes
Methodology:
Online survey of UK adults using a random 1 in n selection from OnePoll's UK panel. Data is weighted to be nationally representative on the basis of age, gender and region using ONS mid-year population estimates
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/BPC%20Tables/EE%20NP%201110%20BB%20-%20Bed%20Bugs%20-%20Results%20(ready%20only).xlsx
2023 Labour Party Conference – UK Public Poll
Client: The Sun
Poll published on:
October 9, 2023
Data collection method:
Online CAWI
Sample and number of respondents:
2020 UK Adults
Survey start date:
October 4, 2023
Survey end date:
October 6, 2023
Was data weighted:
yes
Methodology:
A nationally representative online survey, weighted against age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JC%20S%202509%20P3%20-%20The%20Sun%20-%20Party%20Conference%20Poll%203%20-%20Results%20(read%20only).xlsx
2023 Conservative Party Conference – UK Immigration Poll
Client: The Sun
Poll published on:
October 3, 2023
Data collection method:
Online CAWI
Sample and number of respondents:
2,010 UK adults
Survey start date:
September 27, 2023
Survey end date:
October 2, 2023
Was data weighted:
yes
Methodology:
A nationally representative online survey, weighted against age, gender and region using ONS mid-year population estimates.
https://25031460.fs1.hubspotusercontent-eu1.net/hubfs/25031460/JC%20S%202509%20P2%20-%20The%20Sun%20-%20Party%20Conference%20Poll%202%20-%20Results%20(read%20only)03.10.23.xlsx